Marketing Manager
Genworth Financial (Los Angeles, California)
Posted:
June 19, 2008
Address:
Encino, CA 91436
Occu:
Type:
Description:
The Marketing Manager will be responsible for helping to execute the firm’s overall marketing strategy. Working directly with the sales and investment management teams, the Marketing Manager will be responsible for overseeing all of the company’s external communications, including marketing collateral, e-mail communications and corporate website content.
Specific responsibilities will include:
-content development and oversight of all marketing literature
-creation and dissemination of all external client communications
-oversight of all content on corporate and client websites
-content development for marketing campaigns, sales efforts, advertisements and public relations
-working in partnership with corporate marketing, develop consistent messages and themes in communications and collateral
-partnering with Strategic Accounts group to develop marketing materials and content for broker/dealer partners
-manage marketing communication employees, making hiring and termination decisions as necessary
Basic Qualifications:
-Bachelors degree in communications, English, journalism, or equivalent
- Background in developing varied collateral and marketing literature for product launches, sales support and campaigns
Preferred Qualifications:
- Excellent copywriting and editing skills with diverse portfolio of materials (portfolio required for consideration)
- Copywriting or Marketing Communications experience with financial services firm
- Masters in Business Administration
- Superior communication skills
- Strong attention to detail
- Strong project management skills
- Team-oriented, with high energy, enthusiasm, and commitment to delivering high-quality work
Please post for job number RP80506 at www.genworth.com
Specific responsibilities will include:
-content development and oversight of all marketing literature
-creation and dissemination of all external client communications
-oversight of all content on corporate and client websites
-content development for marketing campaigns, sales efforts, advertisements and public relations
-working in partnership with corporate marketing, develop consistent messages and themes in communications and collateral
-partnering with Strategic Accounts group to develop marketing materials and content for broker/dealer partners
-manage marketing communication employees, making hiring and termination decisions as necessary
Basic Qualifications:
-Bachelors degree in communications, English, journalism, or equivalent
- Background in developing varied collateral and marketing literature for product launches, sales support and campaigns
Preferred Qualifications:
- Excellent copywriting and editing skills with diverse portfolio of materials (portfolio required for consideration)
- Copywriting or Marketing Communications experience with financial services firm
- Masters in Business Administration
- Superior communication skills
- Strong attention to detail
- Strong project management skills
- Team-oriented, with high energy, enthusiasm, and commitment to delivering high-quality work
Please post for job number RP80506 at www.genworth.com
